Build–A–Bear Workshop

Planning and designing a campaign for Build–A–Bear Workshop, but with an audience other than children. For our target audience, we decided to choose college students - mainly female college students - and used our experiences as college students to inform our decision making on the campaign.

Sponsoring Spotify playlists as well as having advertisement on Spotify.

Social Media advertising on the social media sites used by college students: Instagram and Twitter.

Partnership with PAWS: Pet Away Worry and Stress on the University of Minnesota to bring another comforting furry friend into a stress relief event. Pictured are a Facebook event, which is used often by the University of Minnesota to advertise events, and a poster to display around campus.